Ferry App: Marketing Launch
The Ferry App
Launching a new kind of automotive app, powered by AI, that puts the dealer in your pocket.
2011
As CEO, Founder, and CMO, I launched our Ferry awareness campaign to accelerate the transition to electromobility with a classic-but-quirky customer-first love brand. Within months, it was one of the most recognizable mobile-first mobility brands in the United States and the waitlist was oversubscribed.
FORMATS
Billboards, Site, Landing Page, Social, Video, Email
MARKETING LAUNCH
As CEO, Founder, and CMO, I launched our Ferry awareness campaign to accelerate the transition to electromobility with a classic-but-quirky customer-first love brand. Within months, it was one of the most recognizable mobile-first mobility brands in the United States.
We launched the playful Ferry brand originally in Austin, TX and Los Angeles. It quickly gained momentum over the next 6-12 months, and was featured in national publications, as well as very healthy social engagement, leading to an oversubscribed waitlist and helping to lubricate an additional Series Seed.
Timeline
• November 2021, Campaign Launch
• Achieved national press recognition
• Customer growth in launch markets 300x, month over month
• Waitlist oversubscribed by the end of month one
ProJEct Images
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Global Campaign Impact Analysis
Our integrated campaign delivered unprecedented reach and engagement across all channels, reaching over 200M touchpoints globally. The multi-channel approach drove a 47% increase in brand awareness and generated 3.2x ROI on media spend.
Broadcast, online, social cut-downs
Our integrated campaign transformed brand awareness and engagement across every touchpoint. Overall reach exceeded 12M globally, delivering a 4.2x return on media investment and fundamentally shifting market perception.
Digital presence exploded, with site traffic surging 215% during the campaign period. Most importantly, visitor quality improved dramatically – average session duration increased from 2:20 to 4:45, while bounce rates dropped from 62% to 28%. The campaign drove 24,800 qualified leads, with a cost per acquisition 38% below industry benchmarks. Brand awareness metrics tell an equally compelling story. Recognition jumped 47% among our core audience segments, with message association hitting 82% – our highest ever. Social channels amplified our reach exponentially. Engagement rates soared to 4.8% (4x industry average). Video content performed exceptionally well, accumulating 12M+. Most notably, organic sharing generated several million additional impressions, demonstrating strong message resonance and authentic audience connection.
ROI
Global Engagement
