GLEAN

./ concepts

presentation of key work for glean // NOV 2024

PREPARED FOR: GLEAN

campaign presentation for launch into new markets.

What I heard
"Please prepare a presentation where you talk through a bit about yourself and your experience in past roles as a manager, including your management style and familiarity with project management, as well as at least 3 projects you led: a marketing launch, a website, and a video/TV commercial."

Photo-of-the-Designer
I am a creative director, brand leader, strategist, and product specialist with more than eighteen years of experience building some of the most exciting global brands.

As creative lead, I hire and manage unique thinkers who bring energy and vision to all aspects of corporate communication, including social, film, events, and online.

Companies I have had the pleasure of working with include:
McCann-Erickson, FINN, SoftBank, Frei, Microsoft, Porsche, Simplee, Intuit, Sony, Arm, Piëch Automotive, Wrike, Universal Music, Netflix, Treasure Data, Gap, Soundflake, and Oracle.

I currently live and work in the

my leadership style

Creativity is better together.

01 ——

Management Philosophy & Background

With over 12 years in creative leadership roles, I've developed a management style that emphasizes empowerment and strategic clarity. I believe in creating an environment where team members can take creative risks while maintaining alignment with project goals. My approach combines Agile methodologies with design thinking principles, ensuring we stay both nimble and user-focused. I've managed teams ranging from 5 to 25 people across multiple disciplines, including designers, developers, copywriters, and video producers.

Lead by example

product drives narrative

creativity with clarity

Collaboration is key

Insights come unexpectedly

02 ——

Marketing Launch: The Ferry App

As CEO, Founder, and CMO, I launched our Ferry awareness campaign to accelerate the transition to electromobility with a classic-but-quirky customer-first love brand. Within months, it was one of the most recognizable mobile-first mobility brands in the United States and the waitlist was oversubscribed.

Brand positioning

Creative Direction

Writing Direction

Visual Language

03 ——

Website: Wrike

We transformed Wrike's website into a conversion powerhouse. Working with our CMO and CPO, we cracked the code on balancing product prowess with customer storytelling. The result? A site that convinced even skeptical CIOs that our SaaS platform could revolutionize how marketing, creative, product, and HR teams work. Every pixel and word worked overtime to showcase both features and real-world impact.

Creative Direction

Brand Positioning

Product Design Collab

Co-Writer

Video Direction

04 ——

Video/TV Spot: Arm, "Made Possible"

Made Possible by Arm was part of a multispot commercial campaign we launched to tell human stories focused on how Arm technology was quietly, seamlessly changing lives for the better. The spots garnered over 12M views online globally and won several Marcomm awards.

Concept direction

storyboards

post production direction

motion direction

writing

GLEAN

./ concepts

presentation of key work for glean // NOV 2024

PREPARED FOR: GLEAN

campaign presentation for launch into new markets.

What I heard
"Please prepare a presentation where you talk through a bit about yourself and your experience in past roles as a manager, including your management style and familiarity with project management, as well as at least 3 projects you led: a marketing launch, a website, and a video/TV commercial."

Photo-of-the-Designer
I am a creative director, brand leader, strategist, and product specialist with more than eighteen years of experience building some of the most exciting global brands.

As creative lead, I hire and manage unique thinkers who bring energy and vision to all aspects of corporate communication, including social, film, events, and online.

Companies I have had the pleasure of working with include:
McCann-Erickson, FINN, SoftBank, Frei, Microsoft, Porsche, Simplee, Intuit, Sony, Arm, Piëch Automotive, Wrike, Universal Music, Netflix, Treasure Data, Gap, Soundflake, and Oracle.

I currently live and work in the

my leadership style

Creativity is better together.

01 ——

Management Philosophy & Background

With over 12 years in creative leadership roles, I've developed a management style that emphasizes empowerment and strategic clarity. I believe in creating an environment where team members can take creative risks while maintaining alignment with project goals. My approach combines Agile methodologies with design thinking principles, ensuring we stay both nimble and user-focused. I've managed teams ranging from 5 to 25 people across multiple disciplines, including designers, developers, copywriters, and video producers.

Lead by example

product drives narrative

creativity with clarity

Collaboration is key

Insights come unexpectedly

02 ——

Marketing Launch: The Ferry App

As CEO, Founder, and CMO, I launched our Ferry awareness campaign to accelerate the transition to electromobility with a classic-but-quirky customer-first love brand. Within months, it was one of the most recognizable mobile-first mobility brands in the United States and the waitlist was oversubscribed.

Brand positioning

Creative Direction

Writing Direction

Visual Language

03 ——

Website: Wrike

We transformed Wrike's website into a conversion powerhouse. Working with our CMO and CPO, we cracked the code on balancing product prowess with customer storytelling. The result? A site that convinced even skeptical CIOs that our SaaS platform could revolutionize how marketing, creative, product, and HR teams work. Every pixel and word worked overtime to showcase both features and real-world impact.

Creative Direction

Brand Positioning

Product Design Collab

Co-Writer

Video Direction

04 ——

Video/TV Spot: Arm, "Made Possible"

Made Possible by Arm was part of a multispot commercial campaign we launched to tell human stories focused on how Arm technology was quietly, seamlessly changing lives for the better. The spots garnered over 12M views online globally and won several Marcomm awards.

Concept direction

storyboards

post production direction

motion direction

writing

GLEAN

./ concepts

presentation of key work for glean // NOV 2024

PREPARED FOR: GLEAN

campaign presentation for launch into new markets.

What I heard
"Please prepare a presentation where you talk through a bit about yourself and your experience in past roles as a manager, including your management style and familiarity with project management, as well as at least 3 projects you led: a marketing launch, a website, and a video/TV commercial."

Photo-of-the-Designer
I am a creative director, brand leader, strategist, and product specialist with more than eighteen years of experience building some of the most exciting global brands.

As creative lead, I hire and manage unique thinkers who bring energy and vision to all aspects of corporate communication, including social, film, events, and online.

Companies I have had the pleasure of working with include:
McCann-Erickson, FINN, SoftBank, Frei, Microsoft, Porsche, Simplee, Intuit, Sony, Arm, Piëch Automotive, Wrike, Universal Music, Netflix, Treasure Data, Gap, Soundflake, and Oracle.

I currently live and work in the

my leadership style

Creativity is better together.

01 ——

Management Philosophy & Background

With over 12 years in creative leadership roles, I've developed a management style that emphasizes empowerment and strategic clarity. I believe in creating an environment where team members can take creative risks while maintaining alignment with project goals. My approach combines Agile methodologies with design thinking principles, ensuring we stay both nimble and user-focused. I've managed teams ranging from 5 to 25 people across multiple disciplines, including designers, developers, copywriters, and video producers.

Lead by example

product drives narrative

creativity with clarity

Collaboration is key

Insights come unexpectedly

02 ——

Marketing Launch: The Ferry App

As CEO, Founder, and CMO, I launched our Ferry awareness campaign to accelerate the transition to electromobility with a classic-but-quirky customer-first love brand. Within months, it was one of the most recognizable mobile-first mobility brands in the United States and the waitlist was oversubscribed.

Brand positioning

Creative Direction

Writing Direction

Visual Language

03 ——

Website: Wrike

We transformed Wrike's website into a conversion powerhouse. Working with our CMO and CPO, we cracked the code on balancing product prowess with customer storytelling. The result? A site that convinced even skeptical CIOs that our SaaS platform could revolutionize how marketing, creative, product, and HR teams work. Every pixel and word worked overtime to showcase both features and real-world impact.

Creative Direction

Brand Positioning

Product Design Collab

Co-Writer

Video Direction

04 ——

Video/TV Spot: Arm, "Made Possible"

Made Possible by Arm was part of a multispot commercial campaign we launched to tell human stories focused on how Arm technology was quietly, seamlessly changing lives for the better. The spots garnered over 12M views online globally and won several Marcomm awards.

Concept direction

storyboards

post production direction

motion direction

writing